December 10, 2007

Businesses in schools

It seems that there is an increase in the way that businesses are targeting kids in schools these days, to point where children are becoming brand aware at a very young age, is this a good thing?

It would seem companies are so keen to impress their future customers that they are willing to spend around £300 million for the privilege and this could increase with more and more companies investing in this young market.

The variety of businesses wanting to get into the schools is wide and varied, from sweets to nuclear power and the way that they go about it is different too, companies could employ a hands on visitor, who would conduct experiments or it could a video presentation. Whatever the medium chosen one thing is for sure the kids become brand aware at an early age.

Source [BBC News]